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Summary of article 'The Use of Social Media in Higher Education for Marketing and  Communications: A Guide for Professionals in Higher Education ', by Rachel Reuben. Social media comprises of activities that involve socializing and networking online through words, pictures and videos. It is a two way discussion that brings people together to discover and share information. Brian Solis, co-founder of the Social Media Club and leader in Social media thought, recently introduced 'The Conversation Prism,' in which describing as 'the art of listening, learning and sharing' (Solis 2008). Introduction Social networking is one aspect of social media, where individuals are in communities that share ideas, interests, or are looking to meet people with similar ideas and interests. This article is focusing on the possible uses of Facebook, My Space, YouTube, Flickr, Blogs, Twitter and del.icio.us for marketing in higher education. Faceboo...

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